Immediately prior to becoming a full-time freelancer in 2010, I worked for seven years as a creative resource within two database marketing companies. In both settings, I built direct marketing tools for outside clients while supporting the "mother ship" with things like brand strategy, identity, presentations, and creative pitches. I even had the chance to build and lead teams of designers, developers, and other creative pros, which I loved. But I wasn't crazy about the products and services we were selling, and wanted to offer high-quality design and communications skills to organizations that were doing good in our community.

I got my start in design at an in-house print shop at Rochester Midland Corporation, then at Icon Graphics, Inc., a branding and identity firm supporting well-known local and national brands like Kodak (film, inkjet paper, one-time-use cameras), Wegmans (labeling, packaging, organic launch), RayOVac batteries, Silva/Eureka, and more. Although I started there as part of the print production team, I was coached and developed into a full-fledged designer, while also discovering a love (and ability, I guess) for writing copy. I'm grateful for the many lessons I learned there.

My wife and I live in Fairport, and still don't have a dog.